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How to Build Your First Custom Eyeshadow Palette (Without Wasting $200 on Singles You'll Never Use)

How to Build Your First Custom Eyeshadow Palette (Without Wasting $200 on Singles You'll Never Use)

Stop wasting money on pre-made palettes with colors you never use. Here's how to build a custom eyeshadow palette from indie brands that actually works for YOU — with the math to prove it's cheaper.

Zara OkonkwoZara OkonkwoFebruary 25, 2026
I Tested 10 Dollar Store Beauty Products and Found 7 That Actually Slap

I Tested 10 Dollar Store Beauty Products and Found 7 That Actually Slap

Tested 10 dollar store beauty products and found 7 that actually work. Here's the honest breakdown of what's worth buying and what's just cheap for a reason.

Zara OkonkwoZara OkonkwoFebruary 25, 2026
S.S.K. Labs: The Black-Owned Fragrance Brand Reimagining How You Wear Scent

S.S.K. Labs: The Black-Owned Fragrance Brand Reimagining How You Wear Scent

S.S.K. Labs is a Black-owned luxury fragrance brand reimagining how we think about scent. Instead of buying single fragrances, you buy a kit and layer to discover your actual scent wardrobe. Here's why this matters.

Zara OkonkwoZara OkonkwoFebruary 25, 2026
Beauty Rule I Broke: I Put Blush on My Nose, Forehead, and Chin — Here's Why You Should Too

Beauty Rule I Broke: I Put Blush on My Nose, Forehead, and Chin — Here's Why You Should Too

I put blush on my nose, forehead, and chin — literally everywhere the beauty magazines told me not to. And honestly? I've never looked more alive.

Zara OkonkwoZara OkonkwoFebruary 22, 2026
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