Zara Okonkwo
Brooklyn, NY
Self-taught makeup artist and beauty rebel running Beauty Untamed, a space where bold is default and beauty is play, not performance. Zara ditched art school and the corporate beauty world to create makeup that actually works for everyone—especially the shades and looks the industry forgot about.
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When SPF Starts Erasing Your Base: A Better Way to Layer Makeup
If your sunscreen turns foundation into flakes by mid-morning, this guide shows how to layer skincare, SPF, and makeup so your base stays smooth.
April 23, 2026
The Damp Skin Rule: Why Moisturizer Works Better on Wet Skin
Applying moisturizer to dry skin is a common mistake. Learn why damp skin traps hydration longer and how this simple swap can transform your complexion overnight.
April 15, 2026
The Ultimate Guide to Building a Minimalist Skincare Routine That Works
Discover how to simplify your beauty regimen with a minimalist skincare routine. Learn the essential steps, product recommendations, and tips for achieving glowing skin without the overwhelm of a 10-step routine.
April 12, 2026
Your Color Code: Unlocking Daring Lip Shades That Truly Pop
Tired of lip colors that fall flat? This guide breaks the rules, helping you find daring shades that truly pop on your unique complexion, boosting confidence and transforming your look.
April 12, 2026
Why Your Skin Barrier Is Actually Thirsty and How to Fix It
Is your skin feeling tight, red, or stinging? You might have a compromised skin barrier. Learn how to identify the signs of over-exfoliation and the best ingredients to repair your skin's natural shield.
April 11, 2026
Makeup That Multi-Tasks: 8 Products That Do Double (or Triple) Duty
Why carry 20 products when 8 can do the work? Discover how cream blushes, bronzers, highlighters, and even lipstick can multi-task across your face—saving time, money, and makeup bag space.
April 11, 2026